Selected work

From toilets to Tiffany rings.

For 15+ years, I've built what the moment called for, often when there wasn't a playbook yet. The first-ever Reinvent the Toilet Fair. The Seattle Seahawks' first Super Bowl ring ceremony in franchise history. Custom glamping activations for Nike. A global brand experience function built from scratch. A production team reimagined to raise the bar across an organization. And plenty of unexpected briefs in between.

Different audiences. Different challenges. Same instinct: understand what needs to move, then build the experience that gets it there.