Ali Hooks.

Global events & brand experience leader

Ali Hooks.

Moments that move the business.

For 15+ years, I’ve built experiences for brands including Expedia Group, OpenAI, Nike, Microsoft, the Gates Foundation, and the Seattle Seahawks. From global portfolios and executive programs to product launches and cultural moments, I partner with C-suite and senior leadership and bring together strategy, creative ambition, and operational rigor to build experiences that move people and the business.

See the workWho I am
Ali Hooks laughing mid-event

A few moments along the way.

From global transformations to Super Bowls, toilets to Tiffany rings, and quite a bit in between.

Explore the work →
An in-house producer running a company broadcastA speaker on stage at OpenAI Jam in New YorkThe Seahawks ring ceremony roomTwo leaders fist-bump on the Expedia stageA long ranch table set among glamping tentsA packed atrium town hall with a speaker on stageBill Gates examining an invention at the Reinvent the Toilet Fair
The Expedia Seattle campus team welcoming employeesA performer at an Expedia Group eventThe Tiffany ring box at the Seahawks ceremonyFive women leaders on stage after an Expedia Group panelA welcome gobo projected on the campus lobby wallThe crowd at OpenAI Jam in New YorkAn outdoor eating area at the glamping event